Authentic Social applies sociological tools to sales data to fully leverage unique aspects of clients’ novel sales environments to optimize sales processes and enable the development of high quality and high value relationships with clients and partners
Caity founded Authentic Social her senior year at Harvard in 2016 as a practical application of concepts she developed for her honors thesis in Sociology. In her research, Caity found that individuals can develop more valuable and productive digital relationships by aligning their physical and digital selves, or simply, making digital interactions more authentic. Caity is based in Manhattan and is also an Ironman triathlete and Harvard Innovation Lab alumni.
A former Cornell student-athlete, Calvin studies Entrepreneurial Strategy and Design. Prior to joining the Authentic Social team, Calvin founded “The Ivy League Meme Consortium, a digital social community for the Ivy League, and developed novel strategies to grow membership to more than 100,000. Calvin joined Authentic Social to use his experience in creative innovation to drive product development and user experience.
Head of Operations
As a student-athlete at Cornell, Spencer studied Biology and Society and worked designing digital solutions for Substance Use Disorder care providers to enable patients to be more engaged in their recovery. After meeting Caity in 2017, he developed an interest in the role of human relationships in business. Spencer joined the Authentic Social team in 2019 to apply his passions for technology and human relationships to transform the business to business sales landscape.
Authentic Social was a spectacular project lead and
exemplified the meaning of top 1% of A+ talent. Caity coordinated with top Internet CEOs in the NYC area to create development workshops designed to build relationships with other CEOs and provide thought leadership on attracting and retaining top talent. Caity did this through effective branding, social media marketing, and relationship building.
I have worked with Caity on messaging strategy; where she
taught me how to precisely find my target market and write the messages for me to send and get opened and get the results I need. I am also working with caity on Instagram strategy and have learned so much about how to use Instagram to find new clients on a consistent basis.
Caity came into boston’s cisco headquarters and executed an impeccable social selling workshop for some of our top executives. her knowledge about Linkedin, social media, and unique social selling tactics is unparalleled and I highly recommend working with her!