Social selling is a relationship-driven approach to sales. It encompasses sales processes, digital identity, marketing efforts, lead generating activities, reputation management, ethics alignment, and more.
Authentic Social leverages six+ years of client data and sociological methods to ideate social selling architecture for clients.
The Authentic Social™ method ensures internal efficiencies within sales, human resources, and more through qualitative methods and design.
Through the Authentic Social™ method, we help your organization build (or improve upon existing) effective social selling strategies. From the start, Authentic Socialpartners with internal stakeholders to identify necessary categories for collaboration.
This involves a custom combination of initiatives, detailed below.
Note: Some of the below categories may not be necessary for your organization at this time- keep in mind Authentic Social designs custom social selling architecture based on individual organizations' needs.
Authentic Social ideates and implements cutting-edge sociotechnical systems strategy, designing social selling architecture through efforts in the following areas:
Social selling process re-design, improvement, and mapping;
Large-scale social media strategy;
Linking team members' professional social media posts to business outcomes and current methods for success;
Recruitment, retention, and general hiring strategy to re-imagine teams;
Executive and team member thought leadership strategy;
Digital identity and reputation management, alignment, and improvement;
Proven methods for personalized outreach at scale to build authentic connections with customers and prospects and improve response / attendance rates (including event strategy);
Other related efforts, depending on your organization's needs
Caity founded Authentic Social in 2016 while writing her Harvard Sociology honors thesis, "Virtual Impressions: The Effect of Digital Communication on Millennial Social Interaction". The thesis centered around virtual impressions and how they affect interpersonal relationships. Prior to pursuing Authentic Social full time, Caity was also the top sales development representative at LinkedIn during her time there in 2016-2017.
Caity is a 2021 Forbes Next 1000 Honoree (first class of 250) - Forbes award for top self-funded companies in United States. She is passionate about her ongoing sociological research, especially regarding technology's effect on conversation.
In her free time, Caity enjoys film photography, reading, and art (she is a member of The Metropolitan Museum's Apollo Circle and the Museum of Modern Art's Junior Associates). She is also involved in advocacy work centering around gun safety as a public health issue, as well as "Career Convos with Caity" - free sessions to connect people with job opportunities and tips.
To begin, Authentic Social spends 4-6 weeks on your organization's personalized playbook for social selling success, including product / service assessment, sales process analysis, reputation management, team analysis, and more.
Customized to fit your organizations needs and timeline, Authentic Social then implements the recommendations from phase one. This includes regular meetings, hands-on approach, and onsites if requested.
To ensure continued success of your investment, Authentic Social then stays on in an advisory capacity; working with your team to ensure success. The timing and intensity of this can be adjusted according to your organizations' unique needs.
Success in sales
does NOT mean:
Sending 1,000 mass emails / week to satisfy an arbitrary and ineffective sales metric
Relying mostly on cold calling, "smile and dial" method
Diving right into the pitch
Paying a random “sales / marketing guru” for one day or short term sales training, marketing help, or appointment setting and thinking it’ll solve the issue
Success in sales
Personalized messaging at scale with intention
Ongoing relationship building
Authentic Social designing your social selling architecture
Implementing the Authentic Social ™ Method, leveraging sociological methods and six plus years of client data
SIPS & SUPPER
SIPS & SUPPER
Authentic Social's SIPS & SUPPER was a dinner party and networking fusion WITH SIPS & SUPPER, WITHOUT the fake stuff! SIPS & SUPPER was meant to spark authentic conversations. It was a vibrant weeknight dinner series with a diverse group of founders, foodies, fashionistas, financiers, forward-thinking content creators, and beyond.