Authenticity in social selling, social media, and social life.
Authentic
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CONVERSATION IS ART
Digital and physical conversation shape every part of our lives. Success in sales, friendships, relationships, and professional life more broadly depends on conversation.
CONVERSATION IS ART,
but its importance is often overlooked and replaced with technology, volume-based approaches, and a lack of authenticity.
TRANSFORMING ORGANIZATIONS INTO SOCIAL SELLING POWERHOUSES SINCE 2016.
Authentic Social specializes in working with B2B sales orgs and law firms (additional experience with D2C brands and across a myriad of industries). We create winning social selling strategies and address the root cause of sales dysfunctions, starting with each organization’s approach to digital and physical conversations - both with current clients and prospects. Organizations cannot automate their way out of a fundamental sales organization dysfunction. Through the Authentic Social™ method, we help your organization create an effective social selling strategy: fixing pipeline / lead issues, addressing reputation management concerns, effectively training team members, and creating authentic connections with customers and prospects.
Caity founded Authentic Social in 2016 while writing her Harvard Sociology honors thesis, "Virtual Impressions: The Effect of Digital Communication on Millennial Social Interaction". The thesis centered around virtual impressions and how they affect interpersonal relationships. Prior to pursuing Authentic Social full time, Caity was also the top sales development representative at LinkedIn during her time there in 2016-2017.
Caity is a 2021 Forbes Next 1000 Honoree (first class of 250) - Forbes award for top self-funded companies in United States. She is passionate about her ongoing sociological research, especially regarding conversation in the digital age, generations, and personal + professional relationships.
This research is leveraged to both continually improve and add to Authentic Social's processes, as well as to share with a broader audience. Caity started Authentic Social SIPS & SUPPER in early 2022 to further pursue these interests. In her free time, Caity enjoys photography and art (she is a member of The Metropolitan Museum's Apollo Circle and the Museum of Modern Art's Junior Associates). She is also involved in advocacy work centering around gun safety as a public health issue, as well as "Career Convos with Caity" - free sessions to connect people with job opportunities and tips.
WHAT IS SOCIAL SELLING?
Social selling is a relationship-driven
approach to sales. It encompasses sales processes, marketing efforts, lead generating activities, reputation management, digital presence, and more. Authentic Social leverages six+ years of client data and sociological methods to create unique winning social selling strategies for clients.
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Success in sales
does NOT mean:
- Sending 1,000 mass emails / week to satisfy an arbitrary and ineffective sales metric
- Relying mostly on cold calling, "smile and dial" method
- Diving right into the pitch
- Paying a random “sales / marketing guru” for one day or short term sales training, marketing help, or appointment setting and thinking it’ll solve the issue
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Success in sales
does mean:
- Personalized messaging at scale with intention
- Ongoing relationship building
- Authentic Social designing your effective social selling infrastructure (which helps with social media, sales, marketing, reputation management, and more)
- Implementing the Authentic Social ™ Method, leveraging sociological methods and six plus years of client data
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Authentic
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Method
ASSESSMENT
To begin, Authentic Social spends 4-6 weeks on your organization's personalized playbook for social selling success, including product / service assessment, sales process analysis, reputation management, team analysis, and more.
IMPLEMENTATION
Customized to fit your organizations needs and timeline, Authentic Social then implements the recommendations from phase one. This includes regular meetings, hands-on approach, and onsites if requested.
ADVISORY
To ensure continued success of your investment, Authentic Social then stays on in an advisory capacity; working with your team to ensure success. The timing and intensity of this can be adjusted according to your organizations' unique needs.
SIPS & SUPPER
SIPS & SUPPER
Authentic Social's SIPS & SUPPER is a dinner party and networking fusion WITH SIPS & SUPPER, WITHOUT the fake stuff! SIPS & SUPPER is meant to spark authentic conversations. It is a vibrant weeknight dinner series with a diverse group of founders, foodies, fashionistas, financiers, forward-thinking content creators, and beyond.